Nicholas Cole WAS Determined to Shed A Few Pounds the after the holiday season. So When He heard about a nifty new fitness device Called the Fitbit Tracker, a wearable sensor tracks That movement, distance and calories burned Traveled, ET Decided to take the plunge and order one.
Skip to next paragraph Peter DaSilva for The New York Times The Fitbit Tracker is a wearable gadget That daily activity monitors Levels. Wearable Related High-Tech Devices Monitor Fitness (December 3, 2009) Bits: Fitbit? S Motivator: A Virtual Flower Wearable High-Tech Devices Monitor Fitness Enlarge This Image Peter DaSilva for The New York Times James Park, left, and Eric Friedman, Two technology companies started Fitbit Before, It Was Their first objective hardware venture.That Was 13 months ago. Mr. Cole is still waiting for the $ 99 gadget to arrive, as are eager legions of Other Customers.
"I have not Heard anything yet, but I'm Hopping I'll be Able to get it in a month or two," Said Mr. Cole, a 20-year-old student living in New Brighton, Pa. .. ......
Others, Unwilling to wait any longer, forked over as much Have got $ 350 to buy a Fitbit on eBay From Other Consumers.
Fitbit's tale of expectation and delay is a classic startup story: a pair of entrepreneurs with a hot idea generate excitement, then run Into a Range of real-world problems in Their Actually Trying to make product and get it to Customers. With bigger companies like Nike and Philips Electronics making similar fitness devices, Fitbit runs the risk of getting Stomped by Competitors Before It Cdn really get going.
Order the company's unusual frankness about problems icts may help it survive aussi icts growing pains.
"They've beens really open and transparent about Where They Are in the process, and that's made it Easier To Tolerate the wait," Mr. Cole said.
A prototype of the Fitbit Tracker WAS Introduced in September 2008 by the co-founders, James Park and Eric Friedman, at TechCrunch 50, An annual showcase of innovative products and Web services.
The thumb-size device uses accelerometer to sense a year user's movement, then translated That Into calories burned. In addition, Canon users wear the device at night to track the quality of Canon Their Sleep and Their Food Consumption Manually input to get a better grasp of Their overalls health and well being. A home base station collects will use the information Each Time passes by and uploads it to Fitbit.com.
The concept appealed to Fitness Enthusiasts, and Fitbit Began Taking preorders right away, expecting to Be Able to ship 'em Within a few months.
Instead, the company, Which is based in San Francisco, found That It Took eight months to refine prototype icts Into Something That Was ready to manufacture, Mr. Park Said in a recent interview.
Mr. Park and Mr. Friedman are Experienced entrepreneurs, started HAVING Two previous tech companies together.
This Was Their goal first foray Into hardware. The Fitbit HAS More than 100 electronic components and 22 plastic and metal parts. Its Complexity resulted in unexpected problems in making everything work together.
For example, "Would we discover the product Used more power Than Originally Thought and we'd Have to decide if we wanted to include a larger battery," Mr. Said Park, "which Meant going back to the drawing board to figure out how That Impacted the size and form factor."
The company aussi setbacks Encountered During The testing phase, Including That equipment has developed one got stuck in customs in Indonesia.
Even now, the products ounces arrives in California from the manufacturer in Singapore, Fitbit employed must Spend Several minutes updating the software on EACH device Before Sending it out to Fulfill orders personal loans for bad credit.
To assuage The Growing restlessness icts of Customers, Fitbit has-been e-mailing 'em and posting updates on the company blog about the progress of the Fitbit Tracker, Including photos and videos showing Production and testing of the devices.
"It's definitely a way to help people stay intéressée," Mr. Park said. "Most products on back order are in a black hole of information."
Some Customers Who Have Their received Fitbit, like Andrew Chen, a Silicon Valley entrepreneur, say it is worth the wait. "I love how simple and convenient it is, 'he said. "I just put it on and do not think about it."
However, Mr. Chen managed to get historical device Only After Complaining on Twitter about history Mounting impatience over history back order. One of the investors in the company then shipped HIM a unit directly.
Now, Fitbit says it is schedule to ship the remainder of ict back orders by the end of January, When the stand-alone devices Will Be aussi disponible en retail stores.
Jon Callaghan, founder and managing partner of True Ventures, Which led to $ 2 million round of seed financing to Fitbit, Acknowledged That It Would have been better not to miss the holiday shopping season.
It Was more important to aim to get the product right. "I would not like a warehouse full of products Customers did not like, 'he said. "That Would Be disastrous and short-term thinking. We're going to be around for next Christmas. "
Bernie Tenenbaum, an expert on Small Businesses Who has no connection to Fitbit, the delay Said Was Not Likely to do permanent damage to the company's reputation.
"Yes, they 've missed Some dirty and Some revenue opportunity" and created excitement Some prematurely, "but that's not fatal" Compared to shipping a flawed product, Said Mr. Tenenbaum, managing partner of the investment firm China Cat Capital.
Still, Fitbit may Have Lost Valuable momentum, He Said. "It's not as If There arent enough shiny new tech Other things floating around at this time of year. That's not to say the passionate aficionados will not be there with bated breath, aim for everyone else, There are too many choices in the Other World. "
While the Fitbit Struggles to fill old orders, HAS Moved in the competition.
Many Web sites allow users to track: various aspects of Their Health, similar to what users can do it Fitbit.com.
And Other companies are getting Into the gadget side of the business. Philips, a consumer electronics heavyweight, HAS Introduced a fitness tracking device Called DirectLife. And Other Rivals Have come out with the BodyBugg, a calorie-tracking monitor worn on the arm, and WakeMate, Which monitors sleep cycles and selects the ideal time to rouse icts wearer Within a Given time slot.
So far, none of this Appears To Have Diminished demand for the Fitbit - which Does not surprise Jim Silver, editor and analyst year industry in chief of TimetoPlayMag.com.
In the age of Twitter and Facebook, word of mouth Operates on hyperdrive, whether it is for the Fitbit or this holiday season's hot toy, the battery-powered hamsters Called Zhu Zhu Pets.
"Even people arent Who parent or associated with toys know what They Are, Which opens the door to more sales, Just Because it's a hot item, 'he said.
Hamstrung by Delays, Fitbit Explains and Tries to Deliver
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